The Great British Shooting Show is the biggest event of its kind in the UK, and every February it draws journalists, broadcasters, photographers and content creators from across the shooting and country sports world. Here's how press accreditation works, what it gives you, and where to find the things you'll need to cover the show.
Applications closed
Applications for the 2027 show will open later this year. We'll publish the form, the criteria and the deadline on this page as soon as they're ready, so it's worth checking back or letting us know you're interested now.
Accredited press
A press pass is more than free entry. It's built to make covering three busy days at the NEC as easy as we can.
One pass covers Friday, Saturday and Sunday, so you can plan your coverage around the show rather than a single day.
Collect your pass, pick up show information and find out what's happening across the halls that day.
Hundreds of exhibitors and the people behind them, all in one place. We can help put you in touch ahead of the show.
Official show graphics to download, plus show news and stories you're welcome to use in your coverage.
When applications open
Three steps. The form takes a few minutes, and the more you can tell us about your outlet and your plans for the show, the quicker we can say yes.
1
Fill in the accreditation form on this page with your name, the publication, channel or programme you work for, and what you're planning to cover.
2
We'll ask for a recent example of your published work or a commissioning letter. Accreditation is for working editorial media, not for exhibitor staff or agencies.
3
Once you're approved we'll confirm by email. Bring that confirmation and some photo ID to the press point at the NEC and we'll have your pass waiting.
Applications are reviewed individually and accreditation is at the discretion of the show organisers. Passes are non-transferable.
The show in numbers
Three days, two halls and the widest line-up of guns, optics, clothing, gundogs and country sports brands you'll find under one roof.
40,000+
visitors over the weekend
250+
exhibitors from the UK and overseas
600+
brands on show
3
days at the NEC, Birmingham
Figures are a guide based on recent shows. Need something more specific for a piece? Ask the press team.
Press resources
Logos, graphics and the latest news, ready to use. If it isn't here, ask and we'll find it.
Official 2027 show logos and artwork sized for print, web and social. Please use them as supplied, without stretching, recolouring or adding filters.
Download logosAnnouncements, exhibitor spotlights and sector news from the show team. Quote freely, with a credit to the Great British Shooting Show.
Read the latest newsHigh-resolution show photography from previous years, and help arranging interviews with the organisers or exhibitors ahead of the show.
Ask the press teamPress enquiries
Working on a preview, a feature or a broadcast piece? Whether you need a quote, a contact at a particular exhibitor or a steer on what's new this year, email is the quickest way to reach us and we'll come back to you as soon as we can.
Press and media
press@britishshootingshow.comEverything else
Ticket questions, exhibiting and general enquiries are handled by the main team. Head to the contact page.
Show venue
National Exhibition Centre (NEC), Birmingham, B40 1NT. See Getting here for travel and parking.
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